Alex McFarland

I build AI writing systems.

Teaching professionals how to use AI without creating garbage. Newsletter and training for founders who refuse to settle for AI slop.

The Co-Writer System

A skills marketplace and workflow library for Claude Code. Download agents, skills, and everything you need to build an AI co-writer that produces content in your voice.

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The Co-Writer System
🏆 #2 Rising in Technology

AI WriterOps on Substack

Weekly how-to guides for building AI writing systems. Claude Code skills, context engineering, automations. Practical stuff you can use right away. 10k+ subscribers.

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Alex McFarland

A bit about me

I've spent 6+ years in AI content — working with startups, managing content operations, writing for publications. I've seen what works and what creates unbearable AI slop.

The difference? Systems over prompts. Context over guessing. I built my own AI co-writer first. Now I teach others how to build theirs — or I build it for them.

Everything I do runs through Claude Code. No wrappers. No SaaS dependencies. Just structured context, custom skills, and AI that actually knows who you are.

📈 6+ years in AI content
📬 10k+ subscribers
🏆 #2 Rising in Tech
🔍 Front page of Google

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