Alex McFarland

I build AI writing systems.

Teaching professionals how to use AI without creating garbage. Newsletter, training, and custom builds for founders who refuse to settle for AI slop.

Custom AI Writing Systems

I build complete AI co-writers tailored to your voice, your business, your workflows. Built in Claude Code. You own the files. No subscriptions. No dependencies. Forever.

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your-cowriter/
📄 CLAUDE.md Your co-writer's brain
📁 context/
voice-dna.json Your voice
business.json Your business
audience.json Your ICP
📁 .claude/skills/
newsletter/ Custom skills

The Co-Writer System

A skills marketplace and workflow library for Claude Code. Download agents, skills, and everything you need to build an AI co-writer that produces content in your voice.

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The Co-Writer System
🏆 #2 Rising in Technology

AI WriterOps on Substack

Weekly how-to guides for building AI writing systems. Claude Code skills, context engineering, automations. Practical stuff you can use right away. 10k+ subscribers.

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AI WriterOps Substack

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Full tutorials, walkthroughs, and masterclasses. Everything is free.

Alex McFarland

A bit about me

I've spent 6+ years in AI content — working with startups, managing content operations, writing for publications. I've seen what works and what creates unbearable AI slop.

The difference? Systems over prompts. Context over guessing. I built my own AI co-writer first. Now I teach others how to build theirs — or I build it for them.

Everything I do runs through Claude Code. No wrappers. No SaaS dependencies. Just structured context, custom skills, and AI that actually knows who you are.

📈 6+ years in AI content
📬 10k+ subscribers
🏆 #2 Rising in Tech
🔍 Front page of Google

Ready to build your AI writing system?

Start with the newsletter. Go deeper with training. Or let me build it for you.